Go-To-Market - ZTF LP01 Wheels — Sean Davis

034Motorsport’s ZTF-LP01 Flow Form Wheel Product Line Launch

Product Photography

Since the appearance of a wheel on a car is one of the most crucial factors for customers when deciding on a purchase, capturing high-quality, high-definition content of the product on a vehicle is essential for a successful release campaign. This visual representation helps prospective buyers envision the wheels on their own car, driving interest and confidence in the product.

In addition to shooting promotional content for social media and campaigns, I also took professional product photos for the website. These images ensure that customers have a detailed and accurate view of the wheels, showcasing their design and quality from multiple angles, which is key for building trust and encouraging online purchases. This dual approach of lifestyle and product photography ensures a comprehensive and effective marketing strategy for every release.

Copywriting

I crafted compelling copy that drove engagement, educated the audience, and highlighted the product's unique value. My copywriting focused on clearly communicating features such as performance benefits, technical specifications, and design innovations.

Whether it was creating website product descriptions, social media captions, or promotional materials, I ensured that the messaging was concise, impactful, and tailored to resonate with the target audience. By combining technical accuracy with a persuasive tone, my copy built trust, enhanced customer understanding, and drove conversions, making it a key element of the product's successful launch.

Social Media Campaign

As part of the release of the ZTF-LP01 wheels, I designed and executed a social media campaign that drove awareness, engagement, and sales. The campaign highlighted the product's key features and benefits through visually engaging posts, videos, and interactive content.

I crafted compelling captions, scheduled posts, and managed platform-specific strategies to ensure alignment with brand messaging and optimization for audience reach. By leveraging a mix of behind-the-scenes content, product showcases, and community interaction, the campaign successfully generated excitement, built connections with the audience, and boosted interest in the product.

Collaboration with P3 Gauges - MK6 Golf R "TrailR"

Supporting unique builds is a fantastic way to expand viewership during a product release campaign. The P3 Gauges TrailR project was a standout collaboration, featuring six Hyper Silver 034Motorsport ZTF-LP01 Wheels. This build perfectly highlights the versatility and performance of our wheels, making it a project we were thrilled to be part of!

Partnered Customer Cameron Alford Discussing the ZTF-LP01 Wheels for his B9 Audi S4

To help further promote the ZTF-LP01 Wheel Lineup, Cameron played a crucial role by bringing his expertise from years of upgrading and modifying vehicles for his popular YouTube channel. His videos featuring our wheels have amassed over a million views, showcasing their performance and design to a wide audience and solidifying their appeal within the enthusiast community.

Wholesale Account It's Not Stock Repping ZTF-LP01 Wheels!

As part of the Wholesale Program, 034Motorsport offers incentives to dealers for showcasing 034Motorsport products on their personal project vehicles. A standout example is Sean from It's Not Stock, who has embraced the ZTF Wheel lineup. His adoption of these wheels highlights their performance, style, and growing popularity within the enthusiast community.

Influencer / Partnership

I strategically leveraged influencers and partnerships to maximize reach and build credibility. This included collaborating with ItsNotStock, a wholesale dealer of 034Motorsport, to showcase the wheels to their audience of performance enthusiasts. I also worked with Cameron Alford, a YouTube-sponsored customer, to create engaging video content that highlighted the wheels in action and drove authentic interest among his followers. Additionally, I partnered with P3 Gauges, another brand in the automotive aftermarket, to cross-promote the product within the broader automotive community by showcasing the wheels on their unique build.

These partnerships amplified the release campaign by tapping into trusted voices within the industry, generating excitement, and strengthening customer confidence in the product.

Product Testing

I contributed to showcasing the rigorous product testing process designed to ensure the wheels could withstand the demands of high-performance driving scenarios. This included testing durability, reliability, and overall performance under extreme conditions to validate the product’s quality and capability.

By emphasizing the thorough testing process, we reinforced customer confidence in the ZTF-LP01 wheels, demonstrating their ability to perform exceptionally in both track and street environments. Highlighting these efforts was a key aspect of the campaign, helping to position the wheels as a premium, trustworthy choice for enthusiasts.